I was on YouTube and found a video from eToro; in the video they illustrate how their Web Trader is working and how to open a trade on the Web Trader. In the video they show how the social network is integrated with the web trader and how to make a copy trade.
They also talk about why social investment network is unique. The first part of the video (the first 20 minutes) is an illustration of the Web Trader; the last part (the last 26 minutes) is about the OpenBook platform and a fellow who tells about his trading strategies.
More video information about the social trading platform is on my Forex website.